Baker Roofing Celebrates Women in Construction Week 2021

Women in Construction Week 2021

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The last year has been one full of change and adaptation for the construction industry. Technology is allowing us to do even more virtually and has forever changed the working environment. With all this change, it is important for our industry to still take this week to recognize the diversity, adaptability, and skill that women bring to the construction industry. So, we are excited to announce it is Women in Construction Week 2021!  At Baker Roofing we look forward to this week every year. It grants us the opportunity to appreciate our team members and have the chance to interact with other women from the construction industry! This year we want to shine the spotlight on Ashley Smith from our Greensboro branch. Ashley is a member of our Residential Sales Team. She spends her days inspecting roofs and diagnosing any issues. Her customers love working with her and we are lucky to have her as a part of Team Baker! Learn more about Ashley and her journey in the industry below!
Ashley Smith

shley Smith

Residential Sales – Greensboro, NC

What led you to a career in the construction industry?>

I had actually updated my resume on a job seeking website with the goal of attaining a position in sales in the health and wellness industry. Within a day, a roofing company that read my cover letter reached out to me offering me a position in residential sales if I was interested. It was intriguing so I gave it a shot. I climbed my first roof the next day, and that was it! I instantly loved it and just wanted more. It was exciting starting something new that I knew nothing about, and I welcomed the challenge.

What advice would you give a woman starting out in the industry?>

The best advice I would give anyone starting out in the industry is be ready and open to constantly learn. Find experts in your field, and ask questions. As the saying goes knowledge is power. And to the women out there, the only ceiling you have is the one you place on yourself. At the end of the day, if you’re driven to serve and succeed, your work ethic will take you anywhere you want to go.

How have you seen the changing demographic in your workforce positively impact your organization and industry?>

It’s no secret that I’m a woman working in a field that is dominated by men, but what I truly appreciate is that at Baker, I’m not treated any differently than any of the guys that I work with just because I’m a woman. Again it goes back to how respect is earned. Gender does not matter, work ethic does. Adaptability does. Ability to work well with your team does. Taking care of your customers does. I will say as someone who grew up in the Michael Jordan and Mia Hamm era with the commercials that empowered little girls to dream big, it makes me very proud to get up every day and be “different”. As a mother to daughters and sons, I love that they see mom as a roofer, and that’s normal to them. Why wouldn’t mom do that? That’s progress in equality.

What do you enjoy most about your career?>

This is a question I could write a book on haha! l thoroughly enjoy being a part of a winning team that is as employee focused as they are customer focused. Customer interaction is probably my favorite part of my job day to day. I take the approach of educating customers on roofing basics and details so that they can make the best informed decision possible for themselves. Your home is typically your largest financial investment, and I take great pride in ensuring that we are offering the best solutions to protect that. From the standpoint of my career at Baker, I love that there is so much room for growth within the company. You don’t get to be a 100+ year old well respected company without doing things the right way, and focusing on what matters most – your customers and your team. As someone who likes to be challenged, and always wants to learn more, Baker is the perfect place for me to grow.

By Alex Manring

Alex has worked at Baker for 5 years! When not at work, she loves spending time outside with her Goldendoodle and her husband Cole, hanging out with her family & friends, trying all the new restaurants in Raleigh, and watching a good movie!

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